Vivo’s new “iQOO” sub-brand to promote premium flagship telephones launched


By means of a Weibo submit, Vivo has launched a brand new sub-brand named iQOO. The official Weibo account of the newly established model reveals that it’s a cell phone firm. Since Vivo is already promoting a variety telephones from entry-level to flagship smartphones, the iQOO model may very well be used to promote premium flagship handsets.

Earlier at this time, Vivo used its Weibo account to launched the brand new sub-brand with a repost of the “Hiya, that is iQOO” message that was first posted on the official Weibo account of iQOO. Its Weibo account reveals that the model belongs to Vivo Cell Communications Co. Ltd. Nonetheless, it’s speculated that the model will perform independently like Xiaomi’s Redmi and OPPO’s Realme. There may be not a lot info on the workers that’s operating the iQOO model. It’s urged followers in China to touch upon

Vivo telephones have been obtainable in China inside a worth bracket of 1,000 Yuan (~$147) and 4,000 Yuan (~$590). The iQOO model is anticipated to promote premium flagship telephones price 5,000 Yuan (~$738) and above. Nonetheless, there isn’t any info on the smartphones that belongs to the brand new model.

The area title is now lively. Nonetheless, it doesn’t include any particulars on the brand new model however carries common info on Vivo. Hopefully, Vivo or iQOO might quickly disperse a press launch to disclose extra concerning the model. The under poster that has been shared by iQOO solely means that its gadgets will probably be futuristic and topnotch applied sciences.

A fast search on Fb, Twitter and Instagram reveals for the brand new model reveals that Vivo had been hiring many staff for it within the second half of 2018 in Indonesia. This implies that iQOO may very well be a worldwide model.

In China, many smartphone manufacturers have launched 100a number of sub-brands to focus on at completely different worth factors and pursuits. Honor is a sub-brand of Huawei, Motorola belongs to Lenovo, ZTE has Nubia, Meizu has Attraction Blue sub-brand, and POCO, Redmi and Black Shark are sub-brands of Xiaomi. With Cell World Congress (MWC) 2019 tech exhibition quick approaching, Vivo might use the platform to announce extra particulars on the iQOO cell phone model.



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