Only 16% of iPhone owners use Apple Pay

Only 16% of iPhone owners are actively using Apple Pay, which is approximately 127 million people, estimated by analysts Loup Ventures. About a third of the total customer mass payment service reside in the United States, while the remaining share accounts for international users.

Despite the relatively low prevalence of the payment service Apple, that it accounts for a large part of NFC transactions. According Loup Ventures, last year alone, growth of Apple Pay users worldwide increased almost by half, the number of compatible banks and other credit institutions — more than 40%.

The main reason that Apple Pay still has not replaced cash and credit cards, obviously, lies in the limited availability of terminals with a built-in module of the near field. Practice showsthat even in USA, they occur not as often as I would like fans of contactless payment methods.

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